About
What We Do
As result-driven business professionals, we partner with a limited number of clients, guide them through the complexities of the U.S. spirits and wine business, collaborating closely to understand their objectives. We develop, execute and manage customized plans, cost effectively, addressing all sales, marketing, logistics and regulatory matters.
We offer a SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) to help our clients better understand their brand and the external landscape before any plans are committed to.
Every product is unique, therefore depending upon it's stage of development,our focus will vary accordingly. Everything from packaging design, competitive positioning, pricing strategy, route-to-market options, marketing & promotion, budgeting, forecasting, distributor/importer alignments, regulatory compliance, logistics, etc, are common subjects that we are proficient in.
Who We Are
The two principals Peter Colettis (P) and Ricardo Dorosorro (R) are two like-minded, hands-on businessmen who know the value of a dollar and how to utilize it efficiently. We draw upon our 80+ years of spirits & wine industry and entrepreneurial experience to help our clients achieve their goals.
Peter has spent his entire distinguished career in the BevAl industry in executive positions at both the supplier and distributor tier.
Ricardo is a serial entrepreneur and restaurateur who brings real life perspective to the business.
Together P&R offer our clients a unique results driven approach to the challenges they face.